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There are so many free and low cost web sites on the Internet that it is difficult to designate any one site as being better than another in order to do online marketing with little or no money. Generally, though the most effective low- or no-cost online marketing begins by making a list of questions to ask yourself.

What are my resources to do online marketing with little or no money?

How much money can I devote to my overall marketing?
What are helpful information databases which I can access?
Can I access small business help resources such as SCORE to assist me?

Of my available resources for low-cost online marketing, how much should be utilized for specific products and how much to boost my name recognition?

You are the one to best answer this question. If you occupy a relatively small market niche, which is easily determined, you may be wise to spend your marketing dollars on other methods of marketing. Web traffic director pages and word count pages can be helpful in determining how popular a market niche is. If you’re the owner of the only site on the web that sells pink elephants, there’s not much point in spending all your marketing money in advertising the sale of pink elephants. Instead, you may want to focus on the lovely qualities of Dancing Donna the Pink Elephant and why customers would want to add Donna to their collection.

Can I accomplish some of my online marketing with little money by utilizing free web sites, blogs, online newsletters and online journals?

If you share information about a particular product or service of which you have knowledge in a courteous and friendly way, it will be appreciated and may bring people to your website to purchase from you. What better way can it be by sharing information about your product though online chats, blogs, live journals and newsletters? Many businesses have public forums where people can share ideas, products and services.

A sensible use of your limited online marketing resources is in the implementation of your own website. Make it bright, informative, easy to navigate, and make it an easy-to- remember location. Money spent in developing and maintaining your web site is not wasted—it’s a magnet to draw customers to you.
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