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Donald Trump and real estate investment go hand-in-hand. He is undoubtedly the most successful real-estate investor of the current age, and perhaps of all time.

Starting from the acquisition of the dilapidated Commodore Hotel in New York City, its renovation and transformation in to the magnificent Grand Hyatt and later sale for a staggering $85 million, Trump went on to create a real estate empire that is worth billions and is expanding constantly. Interestingly enough, Trump used almost none of his own money in the Commodore project. To understand Donald Trump and real estate investment, you must understand his philosophy of life as well as his imaginative and wide-reaching investment deals.

The same principles that Donald Trump uses in locating and developing his properties, applies to your deals. There are a number of these principles that the billionaire developer applies in every deal he closes. Donald Trump credits five qualities with making deals work, and these five qualities is used—not only in real estate deals but in every phase of life.

1. Enthusiasm – The ability to get excited about prospects and to see possibilities when others focus only on the negative side. He was enthusiastic about the possibilities of his plan and was able to persuade others to be enthusiastic as well. Trump knows that enthusiasm is contagious.

2. Relationship-building skills – The gift of genuinely being interested in and enjoying others. This attribute helps others to see the possibilities as you see them.

3. Showmanship – This is a flair for presenting things in their best light, again for seeing them as they will be, not as they are.

4. Preparation – This quality is characterized by the ability to anticipate and plan for alternate action plans in great detail. Leave nothing to chance.

5. Tenacity – Even under stressful financial times, Donald Trump has been able to bounce back, largely because he does not understand the concept of quitting.

Small investors are able to use these same qualities in their own real estate deals to negotiate better deals, to get more money when they sell investment properties and to dramatically improve their real estate profits.