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Most business owners tend to rely on just two or three marketing strategies to bring in new business. But there are as many ways to bring in new business as there are business people. Here are just a few ideas to get you started marketing a brand new business without a lot of money.

Networking – One of the most commonly used approaches used by small business owners to market their new business is networking. Often, though, it is not done correctly. Attendees at a networking function scramble around handing out business cards, scribbling names and telephone numbers at random. It is far better to meet a few people, get to know them and their specialties, then give referrals.

Referrals – This strategy of marketing a new business without a lot of funds also generates many new business leads and is a popular approach. Ensure that in using this approach you are active rather than passive. Don’t assume that a satisfied client will pass your name around. Request the referral. Perhaps you can offer an incentive for the referral.

Writing – Writing for trade magazines, web sites and e-zines is seldom thought of as a way to market a new business with a low budget, but most industries have trade magazines which need good written materials. Web pages need good material to send regular visitors and subscribers. A new business owner can bring much new traffic in simply by adding information which directs the visitors to the new business site. This can be direct or subtle.

Newsletters – Many newsletters are not much more than advertising your goods or services to the subscriber, yet this is also a powerful strategy for marketing a new business without a big budget.

Cold calling – Cold calling is undoubtedly the least popular method amongst business owners, yet it can be a very effective and inexpensive way to market a new business without a big budget.
Provide free information – This doesn’t mean giving away every bit of information about your product or service, but you can give information directed at your target market and how to solve their problems.

Offer a guarantee – Customers tend to be nervous about changing their suppliers. You can relieve concerns about your new business by offering them a solid guarantee of satisfaction. This is a very effective way of marketing a new business without a big budget.

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